PRODUCT QUALITY REDEFINED
Based on the groundbreaking book ‘Cradle to Cradle: Remaking the Way We Make Things’ by William McDonough and Michael Braungart, the Cradle to Cradle Certified™ Product Standard guides designers and manufacturers through a continual improvement process – from BASIC to PLATINUM level – to aim for products that do more good instead of merely being less bad.
根据开创性的书《从摇篮到摇篮》:由William McDonough和Michael Braungart所著的“重塑我们制造事物的方式”，从摇篮到摇篮认证™产品标准指导设计师和制造商通过一个持续改进的过程-从基础级到白金级-目标是生产出更多的好产品，而不仅仅是减少坏产品。
Quality is defined by five criteria categories:
MATERIAL HEALTH 材料的健康
Product ingredients are inventoried throughout the supply chain and evaluated for impact on human and environmental health. The criteria at each level build towards the expectation of eliminating all toxic and unidentified chemicals and becoming nutrients for a safe, continuous cycle.
MATERIAL REUTILIZATION 材料二次利用
Products are designed either to biodegrade safely as a biological nutrient or to be recycled into new products as a technical nutrient. At each level continued progress must be made towards increasing the recovery of materials and keeping them in continuous cycles.
RENEWABLE ENERGY AND CARBON MANAGEMENT 可再生能源和碳管理
The criteria at each level build towards powering all operations with 100% renewable energy possible carbon emissions being compensated, thus making the production climate positive.
WATER STEWARDSHIP 水的管理
Processes are designed to regard water as a precious resource for all living things. At each level, progress is made towards cleaning up effluent to drinking water standards.
SOCIAL FAIRNESS 社会公平
Company operations are designed to celebrate all people and natural systems and progress is made towards having an overall beneficial impact on the people and the planet.
FIVE LEVELS OF PRODUCT CERTIFICATION 产品认证的五个级别
Depending on the assessment in the separate categories, a product can be certified at Basic, Bronze, Silver, Gold or Platinum level. The product receives a certification level for each category. The lowest certification level that has been achieved defines the overall certificate level of the product. The certification must be renewed every two years. During the re-certification process, particular attention is paid to whether the strategies for optimizing/retiring materials or substances from the previous certification process are being implemented and whether the company is pursuing strategies in the area of renewable energy, social aspects and water issues. An example of a Cradle to Cradle scorecard showing the five categories and corresponding certification levels can be seen below.